透過不同的英文報導協助同學鑽研報導背後的脈絡和相關知識 以提升國際視野 同時了解國際新聞的產製流程 培養相關的工作技能

本課程探討跨文化傳播之理論與實作經驗,透過案例研究、討論、參訪教學以及邀請具有業界實務經驗教師分享經驗,並使學生透過期末報告題目發想及文獻探討等方式學習質性研究的方法。

本課程內容探究的議題包含:發現問題、文獻引用、環境掃描、個案研究等資料蒐集、資料分析等,並從方法上學習使用資料以及詮釋資料。第一周到第七周著重在發現問題、問題聚焦、以及各種回答問題的方法。第八周到第十五周為不同的主題方法探究;最後三周為期末總結與報告。

本課程帶領同學思考各種科技與日常生活相關的議題。課程的第一部分,思考傳播科技與社會的意義,第二部分接合各取徑/思想流派,探索理論與實踐之間的延續或斷裂的問題,第三部分以當代日常生活中的媒介實踐出發,探討在文化向度上的意義。

在這門課程中,我們將一起探討音樂展演策劃人的角色,以及節慶的價值與文化永續。同時,也在多個課堂討論與作業設計中,觀察台灣與其他國家在音樂文化政策上的異同,並檢視多個國際音樂節案例,作深入分析與討論。

廣告是行銷策略的其中一個表現方法,卻也是和影響消費者極深的一個溝通方法,廣告業的蓬勃發展也使得廣告業在服務產業中佔了舉足輕重的角色。本課程側重相關理論教授與個案討論,並規劃業師協同教學,使學生瞭解實務運作方式。

本課程除了介紹廣告基本概念與廣告背景,並讓學習者對廣告計畫與策略、媒體計畫與購買、廣告創意有概括性的了解。並啟發啟發學習者能使用廣告的溝通,結合理論與實務。

1. 理解公民、新聞與公民社會互動的重要性與作用 2. 扮演公民記者的角色,實際從事新聞報導

本課程提供傳播學院學生與中小學、社服團體合作,了解網路霸凌現象、問題發生、受害者和加害者特質,學校、教師、家長輔導措施和法規。從網路安全教育出發,鼓勵大學生參與、規劃和輔導中、小學生認識網路霸凌,進而從中互動和協助服務中,獲得教學相長,服務助人的體驗。

本課程為國際傳播英文碩士的必修課程,教授基本傳播研究方法,包括資料分析與論文企畫書寫作.網路平台將作為閱讀資料上傳 學生討論 以及作業繳交的數位空間.

This required course for IMICS graduate students provides an overview of research methods commonly utilized in communication studies, especially new media. It will cover both conceptual and practical research skills required for conducting qualitative and quantitative research. Specifically, the class will first be exposed to theoretical explanations of selected research approaches, followed by hand-on data analysis projects, and finally develop scholarly research employing the methods introduced in class.

 OBJECTIVES

The learning objectives of this course is to equip students with fundamental knowledge and skills to write academic research articles. Topics taught in this course include formulation of research problems and research questions, selection of appropriate methods for data gathering (questionnaires, interviewing and focus groups, observation, content analysis, etc.) and qualitative and quantitative data analysis.

 LEARNING OUTCOMES

Students will learn the basics of research design when employing various communication methods, including writing proposals, data collection and analysis, as well as reporting investigations of communication phenomenon.

 

本課程為國際傳播英文碩士的選修課程,教授新媒體匯流知識與個案等,將有專案報告和研究論文.網路平台將作為閱讀資料上傳 學生討論 以及作業繳交的數位空間.

COURSE DESCRIPTION

 This graduate seminar class will introduce students a range of fundamental issues about new media convergence by examining the impact of SoLoMo technologies on fast-changing media landscape. Students will learn how to use analytical lenses to understand fast-changing media convergence phenomenon at individual, organizational, and industry levels. Next, it will examine how various converging technologies affect traditional electronic mass media, Internet, and mobile industries. The political, economic, social, and cultural issues involved in the evolution, diffusion and usage of emerging communication technologies will be investigated.

 OBJECTIVES

 The media industries are transforming by the forces of emerging and convergent technologies. This course is essential for IMICS students to get familiar with emerging technologies and learn how to use the knowledge and training to conduct new media user research and address practical issues in media management or related aspects. Specifically,

  • students will become aware of latest media technological trends and get familiar with innovations that have potential impacts on media industries and organizations;
  • students will understand how new media and convergence are shaped by social, political/legal, economic/market and cultural driving forces;
  • students will learn how to apply analytical lenses to conduct research about convergent new media phenomenon.

LEARNING OUTCOMES

 To keep abreast of rapid technological changes, the instructor selects emerging media cases (e.g., multiscreen TV, social TV, and location-based mobile advertising) for teaching and class discussions. Students are given opportunities to moderate readings of their interest in relation to weekly topics, so as to provide refreshing inputs to co-construct the learning experiences. Besides, guest speakers with domain knowledge expertise will be invited to share research or market insights about the recent development and impact of new media convergence. The final group project is designed to train students how to conduct rigorous communication research with regard to new media convergence. 

本課程是一門跨領域整合課程,有鑑於社群媒體崛起帶來待代社會的重大衝擊,為媒體研究帶來典範轉移,本課希望帶領同學理解社群媒體分析特性和歷程,認識社群媒體分析的基本分析方法和工具,並引發同學對社群媒體研究的興趣。

課程目的在學習如何有效使用影音編輯軟件,以製作新聞報導或記錄片。

This course is designed to develop advanced knowledge and skills in video editing and production necessary for the working professional in media-related industries. Specifically, it aims to teach the state-of-the-art video editing in mass communication, including approaches, techniques, styles, and effects. The course will therefore focus on understanding narrative editing strategies and how they may be applied to mass communication video production and storytelling. Students will work on individual assignments and a group project to get familiar with various video editing strategies that integrate conceptual approaches and shooting techniques.

With the convergence of all forms of media on a digital platform, video has become a staple of content produced and disseminated by both the traditional and new media across different sectors of mass communication. Not only are professional media practitioners required to add visual elements in their storytelling, but also ordinary people are increasingly becoming more active in producing their own video reports on a wide range of topics, ranging from the mundane to the serious, such as the online works posted by citizen journalists. Video editing and production is therefore an important skill for anyone with an interest in mass communication.

影像概論
  • 授課老師:陳儒修老師,cinema@nccu.edu.tw

  • 上課資訊:每週五14:10-17:00,在傳院劇場

  • 課外討論:每週一12:00-14:00,在新聞館二樓辦公室,或另外與老師約定

  • 課程助教:蔡佳璇,傳播碩一,104464016@nccu.edu.tw

  • 教科書:Giannetti, Louis D., 焦雄屏等譯,《認識電影》(第十版),台北:遠流,2005 

  • 參考書: 

    Howard Suber著。游宜樺譯(2012)。《電影的魔力:Howard Suber電影關鍵詞》。台北:早安財經。 

    Gustavo Mercado著。楊智捷譯(2012)。《鏡頭之後:電影攝影的張力、敘事與創意》台北:大家出版社。 

    Neil Landau著。吳莉君譯(2013)。《好電影的法則:101堂電影大師受用一生的UCLA電影課》。台北:原點。 

    Patrick Phillips著。李芬芳譯(2011)。《解密電影:不可不知的五個故事》。台北:書林出版有限公司。 

    珍妮佛.范西秋/著。王旭鋒譯(2013)。《電影就是說故事:電影人一定要會的100種最有力的電影故事技巧》。台北:五南。 

    法蘭克.豪瑟、羅素.萊克著。李淑貞譯(2013)。導演筆記:導演椅上學到的130堂課(2版)。台北:五南。 

    Robert Edgar-Hunt等著。徐芷婷譯(2014)。透視掌鏡者的心理。台北:佳魁文化。

  • 成績計算方式:

出席20%(得請假,如被發現兩次無故不到者,本項成績不予計分。) 

Moodle數位學習平台發表意見與參與討論20%(引述網路資料者,記得標示引用出處資訊。)

期中考或報告30%(如被發現轉貼網路資料文字,本項成績不予計分。)

期末考或報告30%(如被發現轉貼網路資料文字,本項成績不予計分。)

本課程希望提供同學了解新媒介科技的發展歷史、技術標準、運作原理與未來發展等,比較不同科技間的差異、優劣與限制,做為進一步選修其他課程的入門知識與基礎,同時培養未來進一步自我學習新科技的能力。

本課程將聚焦「創新」與「商業模式」對新媒介產業的應用與影響,希望透過閱讀文章、書籍,了解國內外理論與個案,並透過實地作業練習與報告,結合生活經驗與實地觀察,檢討媒體經營困境,思考不同的創新策略與商業模式可能。

1.網站企劃概念學習。 2.網站前台與後台的設計重點概念。 3.網站企劃書撰寫技巧。 4.網站設計軟體與程式概念認知。 5.網站設計實作演練。

1.瞭解視覺傳達設計的理論與應用 2.平面設計表現技法的學習與應用 3.視覺傳達設計作品賞析 4.平面與影像設計軟體學習 5.平面設計專題實作演練 6.指導參加國際級海報設計競賽

本課程介紹的基本理論包括以下主題:(1)物質文化與消費;(2)博物館人類學中有關策展與使用者經驗中心之思考觀念;(3)國內外文化創意產業的實務案例與思考,並補充感官人類學的理論內涵,以使同學能夠全方位思考策展設計與觀眾的感官互動之關聯。