透過不同的英文報導協助同學鑽研報導背後的脈絡和相關知識 以提升國際視野 同時了解國際新聞的產製流程 培養相關的工作技能
- Teacher: 惠嵐 張
本課程為國際傳播英文碩士的必修課程,教授基本傳播研究方法,包括資料分析與論文企畫書寫作.網路平台將作為閱讀資料上傳 學生討論 以及作業繳交的數位空間.
This required course for IMICS graduate students provides an overview of research methods commonly utilized in communication studies, especially new media. It will cover both conceptual and practical research skills required for conducting qualitative and quantitative research. Specifically, the class will first be exposed to theoretical explanations of selected research approaches, followed by hand-on data analysis projects, and finally develop scholarly research employing the methods introduced in class.
The learning objectives of this course is to equip students with fundamental knowledge and skills to write academic research articles. Topics taught in this course include formulation of research problems and research questions, selection of appropriate methods for data gathering (questionnaires, interviewing and focus groups, observation, content analysis, etc.) and qualitative and quantitative data analysis.
Students will learn the basics of research design when employing various communication methods, including writing proposals, data collection and analysis, as well as reporting investigations of communication phenomenon.
- Teacher: 翠絹 林
本課程為國際傳播英文碩士的選修課程,教授新媒體匯流知識與個案等,將有專案報告和研究論文.網路平台將作為閱讀資料上傳 學生討論 以及作業繳交的數位空間.
This graduate seminar class will introduce students a range of fundamental issues about new media convergence by examining the impact of SoLoMo technologies on fast-changing media landscape. Students will learn how to use analytical lenses to understand fast-changing media convergence phenomenon at individual, organizational, and industry levels. Next, it will examine how various converging technologies affect traditional electronic mass media, Internet, and mobile industries. The political, economic, social, and cultural issues involved in the evolution, diffusion and usage of emerging communication technologies will be investigated.
The media industries are transforming by the forces of emerging and convergent technologies. This course is essential for IMICS students to get familiar with emerging technologies and learn how to use the knowledge and training to conduct new media user research and address practical issues in media management or related aspects. Specifically,
- students will become aware of latest media technological trends and get familiar with innovations that have potential impacts on media industries and organizations;
- students will understand how new media and convergence are shaped by social, political/legal, economic/market and cultural driving forces;
- students will learn how to apply analytical lenses to conduct research about convergent new media phenomenon.
To keep abreast of rapid technological changes, the instructor selects emerging media cases (e.g., multiscreen TV, social TV, and location-based mobile advertising) for teaching and class discussions. Students are given opportunities to moderate readings of their interest in relation to weekly topics, so as to provide refreshing inputs to co-construct the learning experiences. Besides, guest speakers with domain knowledge expertise will be invited to share research or market insights about the recent development and impact of new media convergence. The final group project is designed to train students how to conduct rigorous communication research with regard to new media convergence.
- Teacher: 翠絹 林
This course is designed to develop advanced knowledge and skills in video editing and production necessary for the working professional in media-related industries. Specifically, it aims to teach the state-of-the-art video editing in mass communication, including approaches, techniques, styles, and effects. The course will therefore focus on understanding narrative editing strategies and how they may be applied to mass communication video production and storytelling. Students will work on individual assignments and a group project to get familiar with various video editing strategies that integrate conceptual approaches and shooting techniques.
With the convergence of all forms of media on a digital platform, video has become a staple of content produced and disseminated by both the traditional and new media across different sectors of mass communication. Not only are professional media practitioners required to add visual elements in their storytelling, but also ordinary people are increasingly becoming more active in producing their own video reports on a wide range of topics, ranging from the mundane to the serious, such as the online works posted by citizen journalists. Video editing and production is therefore an important skill for anyone with an interest in mass communication.
- Teacher: 讚國 張
教科書：Giannetti, Louis D., 焦雄屏等譯，《認識電影》（第十版），台北：遠流，2005
Howard Suber著。游宜樺譯（2012）。《電影的魔力：Howard Suber電影關鍵詞》。台北：早安財經。